The new BMW 7 Series achieves a whole new standard of perfection. We’ve reworked every detail, achieving the ultimate synergy of power, comfort and aesthetics – the essence of contemporary elegance. There’s only one way to make it even better, and that’s to tailor it to your personality with an exclusive choice of colours and materials from the BMW Individual Collection. The BMW Individual Augmented Reality app is the perfect source of inspiration, letting you create your own BMW 7 Series on screen and even view features in life-size format – any time, anywhere.

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